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Pin-up photoshoots were a dime a dozen in the late 30’s, but Bruce Mozert changed the game with his revolutionary underwater scenes.

The American photographer exploded into the mainstream media in 1938 with his dazzling shots of models reading, cooking, and drinking champagne on the ocean floor. Mozert built a waterproof casing for his camera, and used condensed milk to create the amazing ‘smoke’ effect seen in one photo, since its fat content would cause it to rise. His project may have been low budget, but it was definitely high on innovation.

The photos captured became promotional tools for Silver Springs, the location of the shoot. They helped increase tourism to the coastal city in Florida, known for its crystal clear waters, and jumpstarted Bruce Mozert’s career in photography.

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